I hate marketing. There, I said it. I hate it. I'm a '96 baby — apparently that means I should be naturally gifted at posting, sharing, creating content, all that jazz. Everyone assumes we love being online. That we care about our personal brands and engagement rates and whatever else. But I don't. I barely post on my personal profiles. So my argument, sat in my head, was simple: Why would I do it for my business? The Reality Check Then reality happened. I need marketing. Not